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FORMER FASHION DESIGNER, FROLICKER, CAT MEMES ENTHUSIAST

Hi! I am Tina! 

Awards-winning product designer in NYC, experience across ad-tech, insurance, e-commerce.  Currently building data aggregation CRM at a start up. I bring a rare blend of business acumen and refined design sensibility, enabling me to craft solutions that deliver results.

In case you are interested, more visual/fashion projects here

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Driving Revenue Through Smarter Campaigns

The SMS/Email campaign creation flow allows restaurants to easily build and send targeted or broadcast messages to their guests. This is a key tool for driving engagement, promoting offers, and building customer loyalty—all of which are essential for boosting traffic and growing revenue

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Designing Clarity: A Dashboard That Drives Smarter Decisions

Designed a scalable dashboard for a B2B SaaS platform that translates complex marketing data into clear, actionable insights—helping users make smarter, faster decisions with confidence

0 to 1 Design System Overhaul

Redesigned the design system for scalability and consistency, streamlining collaboration and accelerating feature delivery. Improved user experience and reduced design debt, driving faster iterations and stronger business results

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A Premium Launch That Captures Hearts (and Clicks)

Designed an e-commerce landing page for a creative platform launching its premium product—a wedding photo book. As a competitor to Canva, it was crucial to convey the product’s value through elegant visuals and thoughtful design, capturing the emotional significance and high-end quality that set it apart

Guest Profile: Smarter Data, Better Outreach

Redesigned the Guest Profile for a restaurant CRM to turn scattered data into a clear, actionable view of each diner. The result? Easier decision-making for operators and a 17% boost in targeted outreach effectiveness.

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Designing Confidence: A Confirmation Experience That Builds Trust

Confirmation screen for a major insurance company, focusing on brand-appropriate illustration and clear, reassuring messaging. The screen highlights key information agents need to confidently communicate next steps to clients, reinforcing trust and ensuring a sense of security throughout the process

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